noun

1. a device consisting of a bunch of feathers on the end of a long cord, often baited with food: it is used in falconry to recall the hawk
2. 1. the power of attracting, tempting, or enticing the lure of the stage
   2. anything that so attracts or tempts
3. a bait for animals; esp., an artificial one used in fishing

Etymology: ME < MFr leurre < OFr loirre, prob. < Frank or Goth *lōthr, akin to MDu loder, lure, OE lathian, to invite

transitive verb lured, luring lur′·ing

1. to recall (a falcon) with a lure
2. to attract, tempt, or entice: often with on