Allure Definition

ə-lo͝or
allured, allures, alluring
verb
allured, allures, alluring
To attract with something desirable; entice.
Promises of quick profits allure the unwary investor.
American Heritage
To tempt with something desirable; attract; entice; fascinate.
Webster's New World
To be highly, often subtly attractive.
Charms that still allure.
American Heritage

To entice; to attract.

Wiktionary
noun
allures
The power to attract; enticement.
American Heritage
The power to entice or attract; fascination.
Webster's New World

The power to attract, entice; the quality causing attraction.

Wiktionary
Wiktionary
Antonyms:

Origin of Allure

  • Middle English aluren from Old French alurer a- to (from Latin ad- ad–) loirre bait (of Germanic origin)

    From American Heritage Dictionary of the English Language, 5th Edition

  • From Old French aleurer, alurer, from a (“to, towards”) (Latin ad) + leurre (“lure”). Compare lure.

    From Wiktionary

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