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allurement

Variant of allure

transitive verb, intransitive verb allured, alluring

to tempt with something desirable; attract; entice; fascinate

Origin: ME aluren < OFr alurer < a-, to + loirer, to lure (see lure); assoc. with Fr allure, gait, way of walking, love affair < aller (see alley)

noun

the power to entice or attract; fascination

Related Forms:

allurement noun

Webster's New World College Dictionary Copyright © 2010 by Wiley Publishing, Inc., Cleveland, Ohio.
Used by arrangement with John Wiley & Sons, Inc.

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