An example of lure is when you put out bait to try to get an animal to come to your trap.
An example of lure is a worm used to catch a fish.
An example of lure is a high paying job that attracts a person.
Living on the ocean has a lure for many retirees.
Customers were lured to the store by ads promising big discounts.
The lure of the stage.
The lure of the open road.