Brand-stretch Definition

noun

(advertising) The degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand’s image.

Advertisers always want to stretch their brands by teaching consumers something new but, stretching a brand does not mean redefining its image in a single ad.
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Other Word Forms of Brand-stretch

Noun

Singular:
brand-stretch
Plural:
brand stretches

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