brand-parity

Noun

(usually uncountable, plural brand parities)

(business, marketing) Perceived sameness in quality and function among competing consumer products of differing brands.

English Wiktionary. Available under CC-BY-SA license.

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"brand-parity." YourDictionary, n.d. Web. 05 December 2018. <https://www.yourdictionary.com/brand-parity>.

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Also Mentioned In

Words near brand-parity in the dictionary