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slogan definition

slo·gan (slō′gən)

noun

  1. Historical a cry used by Scottish Highland and Irish clans in battle or as an assembly signal
  2. a catchword or rallying motto distinctly associated with a political party or other group
  3. a catch phrase used to advertise a product

Etymology: Gael sluggh-ghairm < sluagh, a host + gairm, a call

Webster's New World College Dictionary Copyright © 2009 by Wiley Publishing, Inc., Cleveland, Ohio.
Used by arrangement with John Wiley & Sons, Inc.

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