slogan

The definition of a slogan is a distinctive or identifying phrase often used in advertising or to represent a product.

(noun)

An example of a slogan is an advertising phrase associated with a particular company or product, such as the Pepsi Generation.

See slogan in Webster's New World College Dictionary

noun

Historical a cry used by Scottish Highland and Irish clans in battle or as an assembly signal
a catchword or rallying motto distinctly associated with a political party or other group
a catch phrase used to advertise a product

Origin: Gael sluggh-ghairm < sluagh, a host + gairm, a call

See slogan in American Heritage Dictionary 4

noun

A phrase expressing the aims or nature of an enterprise, organization, or candidate; a motto.
A phrase used repeatedly, as in advertising or promotion: “all the slogans and shibboleths coined out of the ideals of the peoples for the uses of imperialism” (Margaret Sanger).
A battle cry of a Scottish clan.

Origin:

Origin: Alteration of Scots slogorne, battle cry

Origin: , from Gaelic sluagh-ghairm

Origin: : sluagh, host; see slew ¹

Origin: + gairm, shout

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