slogan

A slogan is a distinctive or identifying phrase often used in advertising or to represent a product. (noun)

An example of a slogan is an advertising phrase associated with a particular company or product, such as the Pepsi Generation.

See slogan in Webster's New World College Dictionary

noun

Historical a cry used by Scottish Highland and Irish clans in battle or as an assembly signal
a catchword or rallying motto distinctly associated with a political party or other group
a catch phrase used to advertise a product

See slogan in American Heritage Dictionary 4

(slōˈgən)

noun

A phrase expressing the aims or nature of an enterprise, organization, or candidate; a motto.
A phrase used repeatedly, as in advertising or promotion: “all the slogans and shibboleths coined out of the ideals of the peoples for the uses of imperialism” (Margaret Sanger).
A battle cry of a Scottish clan.

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