The definition of a motto is a phrase or quote that is representative of a person or brand's ideals and values.(noun)
An example of a motto is Apple Computer's "Think Different" phrase.
See motto in Webster's New World College Dictionary
See motto in American Heritage Dictionary 4
noun pl. mot·toes or mot·tos
Origin: Italian, word, motto
Origin: , probably from Vulgar Latin *mōttum, word; see mot.
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