The definition of a motto is a phrase or quote that is representative of a person or brand's ideals and values.
An example of a motto is Apple Computer's "Think Different" phrase.
nounpl. -·toes or -·tos
- a word, phrase, or sentence chosen as expressive of the goals or ideals of a nation, group, family, etc. and inscribed on a seal, banner, coin, coat of arms, etc.
- a maxim adopted as a principle of behavior
Origin of mottoIt, a word from Classical Latin muttum: see mot
nounpl. mot·toes, or mot·tos
A brief statement used to express a principle, goal, or ideal: “Exuberance over taste!” is my motto.
Origin of mottoItalian word, motto probably from Vulgar Latin mōttum word ; see mot .
(plural mottos or mottoes)