- The definition of a motto is a phrase or quote that is representative of a person or brand's ideals and values.
An example of a motto is Apple Computer's "Think Different" phrase.
motto definition by Webster's New World
Webster's New World College Dictionary Copyright © 2010 by Wiley Publishing, Inc., Cleveland, Ohio. Used by arrangement with John Wiley & Sons, Inc.
motto definition by American Heritage Dictionary
noun pl. mot·toes or mot·tos
- A brief statement used to express a principle, goal, or ideal. See Synonyms at saying.
- A sentence, phrase, or word of appropriate character inscribed on or attached to an object.
- A maxim adopted as a guide to one's conduct.
Origin: Italian, word, motto, probably from Vulgar Latin *mōttum, word; see mot.