motto

The definition of a motto is a phrase or quote that is representative of a person or brand's ideals and values.

(noun)

An example of a motto is Apple Computer's "Think Different" phrase.

See motto in Webster's New World College Dictionary

noun pl. mottoes or mottos

a word, phrase, or sentence chosen as expressive of the goals or ideals of a nation, group, etc. and inscribed on a seal, banner, coin, etc.
a maxim adopted as a principle of behavior

Origin: It, a word < L muttum: see mot

See motto in American Heritage Dictionary 4

noun pl. mot·toes or mot·tos

A brief statement used to express a principle, goal, or ideal. See Synonyms at saying.
A sentence, phrase, or word of appropriate character inscribed on or attached to an object.
A maxim adopted as a guide to one's conduct.

Origin:

Origin: Italian, word, motto

Origin: , probably from Vulgar Latin *mōttum, word; see mot

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