- Historical the first word of a book page, printed in the lower right-hand corner of the preceding page to catch the binder's eye
- guide word
- an actor's cue
- a word or phrase repeated so often that it comes to epitomize a certain group, movement, etc.
See catchword in American Heritage Dictionary 4
a. A well-known word or phrase, especially one that exemplifies a notion, class, or quality: “We're turned off by the label ‘sexy’ when used as a catchword for every new design” (Miriam Lang).
b. A catchy name or slogan: “the top management of major corporations . . . busy coining catchwords for their new management concepts” (Japan Economic Journal).
a. A guideword.
b. The first word of a page printed in the bottom right-hand corner of the preceding page.
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