Webster's New World College Dictionary Copyright © 2010 by Wiley Publishing, Inc., Cleveland, Ohio.
- Historical the first word of a book page, printed in the lower right-hand corner of the preceding page to catch the binder's eye
- guide word
- an actor's cue
- a word or phrase repeated so often that it comes to epitomize a certain group, movement, etc.
Used by arrangement with John Wiley & Sons, Inc.
The American Heritage® Dictionary of the English Language, 4th edition Copyright © 2010 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
- a. A well-known word or phrase, especially one that exemplifies a notion, class, or quality: “We're turned off by the label ‘sexy’ when used as a catchword for every new design” (Miriam Lang).b. A catchy name or slogan: “the top management of major corporations . . . busy coining catchwords for their new management concepts” (Japan Economic Journal).
- Printing a. A guideword.b. The first word of a page printed in the bottom right-hand corner of the preceding page.