- Historical the first word of a book page, printed in the lower right-hand corner of the preceding page to catch the binder's eye
- guide word
- an actor's cue
- a word or phrase repeated so often that it comes to epitomize a certain group, movement, etc.
- A well-known word or phrase, especially one that exemplifies a notion, class, or quality: “We're turned off by the label ‘sexy’ when used as a catchword for every new design” (Miriam Lang).
- Printing a. A guideword.b. The first word of a page printed in the bottom right-hand corner of the preceding page.
- A word under the right-hand side of the last line on a book page that repeats the first word on the following page.
- A word or expression repeated until it becomes representative of a party, school, business, or point of view.
- Among theatrical performers, the last word of the preceding speaker, which reminds one that he is to speak next; cue.