The definition of a motto is a phrase or quote that is representative of a person or brand's ideals and values.
An example of a motto is Apple Computer's "Think Different" phrase.
(heraldry) A sentence, phrase, or word, forming part of an heraldic achievement.
A maxim adopted as a principle of behavior.
Origin of motto
Italian word, mottoprobably from Vulgar Latin mōttumwordmot
The ribbon is red with the motto For Love and Fatherland in silver letters.
The motto is Magnanime pretium.
I want to hear the woman who lives by the motto of no apologies, no regrets, who told me once that her own soul searching taught her to live, doesn't want my help turning that three months into eternity.
The motto of the order was Duce et auspice.
In England the Agricultural Society was founded in 1838, with the motto " Practice with Science," and shortly afterwards incorporated by royal charter.