Motto meaning

mŏt'ō
A brief statement used to express a principle, goal, or ideal.

“Exuberance over taste!” is my motto.

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A word, phrase, or sentence chosen as expressive of the goals or ideals of a nation, group, family, etc. and inscribed on a seal, banner, coin, coat of arms, etc.
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A sentence, phrase, or word, prefixed to an essay, discourse, chapter, canto, or the like, suggestive of its subject matter; a short, suggestive expression of a guiding principle; a maxim.
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The definition of a motto is a phrase or quote that is representative of a person or brand's ideals and values.

An example of a motto is Apple Computer's "Think Different" phrase.

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(heraldry) A sentence, phrase, or word, forming part of an heraldic achievement.
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A maxim adopted as a principle of behavior.
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Origin of motto

Italian word, motto probably from Vulgar Latin mōttum word mot