The slogan of the team is, "Stand fast. No matter what!"
The cruise line's distinctive slogan "A million ways to have fun" carries over to its ships, which are called Fun Ships to get each voyage into the right spirit from the moment of embarkation.
Their slogan is "We make home possible."
Since those popular entertainment appearances, the prestige of associating diamonds with the eternal has grown, including world-renowned De Beers adopting the slogan "a diamond is forever" as one of their corporate icons.
Suddenly, Life at the Extreme doesn't seem like just a catchy slogan.