Watchword definitions

wŏch'wûrd'
A prearranged reply to a challenge, as from a guard or sentry; a password.
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A rallying cry.

Let our watchword be freedom.

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A password, or countersign.
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A word or phrase embodying a principle or precept, esp. one used as the slogan or cry of a group or party.
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A prearranged reply to the challenge of a sentry or a guard; a password or signal by which friends can be known from enemies.
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A word used as a motto, as expressive of a principle or rule of action; a maxim, byword.
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Origin of watchword

From Middle English waccheword, morphologically as watch +"Ž word.