A tagline can be a key part of a brand or company's identify. It can be a way to express a key feature or benefit of a company or it can provide a unique identity that consumers will remember. Taglines like "The uncola" (7-Up) and "Are you in good hands?" (Allstate) help consumers remember the benefits of the brand.
- The punch line of a joke.
- (computing) A pithy quote habitually appended to a signature, used as an advertising slogan, etc.
- A line attached to a draft of cargo or a container to provide control and minimize pendulation of cargo during lifting operations.
- A light rope attached to an object being hoisted by a crane, used to guide it while lifting or lowering.