ballyhoo

☆ bal·ly·hoo (bal′ē ho̵̅o̅′; for v.also bal′ē ho̵̅o̅′)

noun

Etymology: erroneously assoc. with Ballyhooly, village in Ireland: origin obscure

transitive verb, intransitive verb -·hooed′, -·hoo′·ing

Informal to advertise or promote by sensational methods

bal′·ly·hoo′er noun

Converse of object

indicate: Yet, as the extensive galleries of press materials that follow indicate, exploitation ballyhoo was much the same everywhere.
generate: The age saw flagpole sitting public goldfish swallowing and other outdoor marathons to generate ballyhoo.

Noun used with modifier

exploitation: Yet, as the extensive galleries of press materials that follow indicate, exploitation ballyhoo was much the same everywhere.

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