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ballyhoo definition

☆ bal·ly·hoo (bal′ē ho̵̅o̅′; for v.also bal′ē ho̵̅o̅′)

noun

  1. loud talk; noisy uproar
  2. loud, exaggerated, or sensational advertising or propaganda

Etymology: erroneously assoc. with Ballyhooly, village in Ireland: origin obscure

transitive verb, intransitive verb ballyhooed -·hooed′, ballyhooing -·hoo′·ing

Informal to advertise or promote by sensational methods

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