hype

To hype is defined as to get yourself or someone else excited about something, especially a product.

(verb)

When you anticipate and plan for something a lot and get yourself all excited, this is an example of a situation where you hype yourself up.
When you advertise a product by extolling its virtues and going on and on about how exciting the product is, this is an example of a situation where you hype the product.

The definition of hype is intense promotion or advertising of a product, especially if the advertising contains misleading claims.

(noun)

Ads going on and on about the virtues of a product, some of which are overstated, are an example of hype.

See hype in Webster's New World College Dictionary

☆

noun

transitive verb hyped, hyping

to stimulate or enliven by or as by the injection of a drug: usually in pp. with up: a hyped-up fanatic

noun

Origin: ? < hyperbole, infl. by verb sense of hype

transitive verb hyped, hyping

See hype in American Heritage Dictionary 4

noun

Excessive publicity and the ensuing commotion: the hype surrounding the murder trial.
Exaggerated or extravagant claims made especially in advertising or promotional material: “It is pure hype, a gigantic PR job” (Saturday Review).
An advertising or promotional ploy: “Some restaurant owners in town are cooking up a $75,000 hype to promote New York as ‘Restaurant City, U.S.A.’” (New York).
Something deliberately misleading; a deception: “[He] says that there isn't any energy crisis at all, that it's all a hype, to maintain outrageous profits for the oil companies” (Joel Oppenheimer).