To hype is defined as to get yourself or someone else excited about something, especially a product.(verb)
The definition of hype is intense promotion or advertising of a product, especially if the advertising contains misleading claims.(noun)
Ads going on and on about the virtues of a product, some of which are overstated, are an example of hype.
See hype in Webster's New World College Dictionary
See hype in American Heritage Dictionary 4
Origin: Partly from hype, a swindle (perhaps from hyper-)
Origin: and partly from hype(rbole).
Origin: Shortening and alteration of hypodermic.
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