hype Hear it!

hype¹ Definition

☆ hype (hīp)

noun

  1. hypodermic
  2. a drug addict

transitive verb hyped, hyp′·ing

to stimulate or enliven by or as by the injection of a drug: usually in pp. with up a hyped-up fanatic

hype² Definition

hype (hīp)

noun

  1. deception or fraud
  2. extravagant or excessive promotion

Etymology: ? < hyperbole, infl. by verb sense of hype

transitive verb hyped, hyp′·ing

  1. to deceive or con
  2. to promote in a sensational way

hype Usage Examples

Preposition: from

  • reality: The Final Report, which was published on the 29th July 2004, aimed to separate hype from reality.

Converse of object

  • believe: You can believe the hype: The Return Of The King is a great film.
  • justify: The Monkeys climbed all the way to the top of the album charts - but was all the hype justified?
  • forget: Forget the hype - it takes just a couple of minutes!
  • ignore: Ignoring the obvious hype, look at that middle line in the benefits.
  • generate: Misinformation has generated much hype in the media about the promises of gene therapy.
  • associate: Despite the hype associated with EIS it was found that there was a very small market for them in Europe.

Adjective modifier

  • excessive: But the excessive hype surrounding the organics success story could be compromising the industry's future.
  • mere: The claim for GM crops raising yields in the South is, therefore, a mere hype.
  • massive: A great opportunity spurned or just massive hype exploded?
  • much: No matter how much hype you get, you've got to have some perspective.
  • initial: In reality I think both will struggle to have any impact as neither have lived up to the initial hype that surrounded their release.
  • considerable: It may seem that I am flogging this horse to death, but there has been considerable hype about RESPECT's electoral success.

Modifies a noun

  • machine: You avoid the whole hype machine of disappointment by releasing the new Half-Life, and announcing it afterward.

Noun used with modifier

  • pre-release: Peter Clee decides... Few albums in 2005 have enjoyed more pre-release hype than this one from Pete Doherty's new outfit.
  • pre-match: Saturday's game against Leicester never really lived up to the pre-match hype.
  • media: Summary: Could the mass media hype about computer viruses actually make the problem worse?
  • marketing: Marketing hype has replaced quality - there are plenty of much better British or English ales on the market.
  • medium: A lot of media hype has been written about what he will do or what he has said.
  • advertising: Despite any advertising hype you read nothing hydrates better than plain, cheap water.