- The definition of hype is intense promotion or advertising of a product, especially if the advertising contains misleading claims.
Ads going on and on about the virtues of a product, some of which are overstated, are an example of hype.
- To hype is defined as to get yourself or someone else excited about something, especially a product.
- When you anticipate and plan for something a lot and get yourself all excited, this is an example of a situation where you hype yourself up.
- When you advertise a product by extolling its virtues and going on and on about how exciting the product is, this is an example of a situation where you hype the product.
- a drug addict
- deception or fraud
- extravagant or excessive promotion
Origin: ? from hyperbole, influenced, influence by verb sense of hype
Used by arrangement with John Wiley & Sons, Inc.
- Excessive publicity and the ensuing commotion: the hype surrounding the murder trial.
- Exaggerated or extravagant claims made especially in advertising or promotional material: “It is pure hype, a gigantic PR job” (Saturday Review).
- An advertising or promotional ploy: “Some restaurant owners in town are cooking up a $75,000 hype to promote New York as ‘Restaurant City, U.S.A.’” (New York).
- Something deliberately misleading; a deception: “[He] says that there isn't any energy crisis at all, that it's all a hype, to maintain outrageous profits for the oil companies” (Joel Oppenheimer).
Origin: Partly from hype, a swindle (perhaps from hyper-) and partly from hype(rbole).
- A hypodermic injection, syringe, or needle.
- A drug addict.
Origin: Shortening and alteration of hypodermic.