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build-up
Variant of buildup
☆ or build-up
noun
- praise or favorable publicity, esp. when systematic and intended to make something popular, well-known, etc.
- a gradual increase in amount, power, influence, etc.; expansion: a military buildup
Webster's New World College Dictionary Copyright © 2010 by Wiley Publishing, Inc., Cleveland, Ohio. Used by arrangement with John Wiley & Sons, Inc.
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