build-up - Phrases/Idioms
Fill an area with houses or other buildings, urbanize. For example, We want to protect the wetlands against those who want to build up the area. [c. 1400]
Gradually develop, increase in stages. For example, I want to build up my endurance for the race. [Early 1700s]
Accumulate or collect, as in A lot of rust has built up on the farm machinery. [Mid-1900s]
Increase, strengthen, develop toward, as in The sound built up until it was nearly deafening, or His argument was building up to a grand climax. [c. 1930]
Establish or enhance a reputation; praise or flatter. For example, Months before the official campaign could begin, they had been building up the senator's image. [c. 1930]
Variant of buildup
☆ or build-up
- praise or favorable publicity, esp. when systematic and intended to make something popular, well-known, etc.
- a gradual increase in amount, power, influence, etc.; expansion: a military buildup
Used by arrangement with John Wiley & Sons, Inc.