vernacular

Vernacular is common language spoken by average citizens of a particular place, or is language used within a particular field or industry. (noun)

See vernacular in Webster's New World College Dictionary

adjective

using the native language of a country or place: a vernacular writer
commonly spoken by the people of a particular country or place: a vernacular, as distinguished from the literary, dialect
of or in the native language
native to a country or region: the vernacular arts of Brittany
designating or of the common name of an animal or plant, as distinguished from the scientific name in Modern Latin taxonomic classification

noun

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See vernacular in American Heritage Dictionary 4

(vər-năkˈyə-lər)

noun

The standard native language of a country or locality.
a. The everyday language spoken by a people as distinguished from the literary language. See Synonyms at dialect.
b. A variety of such everyday language specific to a social group or region: the vernaculars of New York City.
The idiom of a particular trade or profession: in the legal vernacular.
An idiomatic word, phrase, or expression.
The common, nonscientific name of a plant or animal.

adjective

Native to or commonly spoken by the members of a particular country or region.
Using the native language of a region, especially as distinct from the literary language: a vernacular poet.
Relating to or expressed in the native language or dialect.
Of or being an indigenous building style using local materials and traditional methods of construction and ornament, especially as distinguished from academic or historical architectural styles.
Occurring or existing in a particular locality; endemic: a vernacular disease.
Relating to or designating the common, nonscientific name of a plant or animal.

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