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benchmark

(bĕnchˈmärkˌ)

noun
  1. A standard by which something can be measured or judged: “Inflation . . . is a great distorter of seemingly fixed economic ideas and benchmarks” (Benjamin M. Friedman). See Synonyms at standard.
  2. often bench mark A surveyor's mark made on a stationary object of previously determined position and elevation and used as a reference point in tidal observations and surveys.
transitive verb bench·marked, bench·mark·ing, bench·marks
To measure (a rival's product) according to specified standards in order to compare it with and improve one's own product.

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