good will

Variant of goodwill

goodwill definition

good·will (-wil′)

noun

  1. a friendly or kindly attitude; benevolence
  2. cheerful consent; willingness
  3. Accounting an intangible asset which takes into account the value added to a business firm as a result of patronage, reputation, etc.
Also good will

Webster's New World College Dictionary Copyright © 2009 by Wiley Publishing, Inc., Cleveland, Ohio.
Used by arrangement with John Wiley & Sons, Inc.

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