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good will
Variant of goodwill
noun
- a friendly or kindly attitude; benevolence
- cheerful consent; willingness
- Accounting an intangible asset which takes into account the value added to a business firm as a result of patronage, reputation, etc.
Also good will
Webster's New World College Dictionary Copyright © 2010 by Wiley Publishing, Inc., Cleveland, Ohio. Used by arrangement with John Wiley & Sons, Inc.
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