Goodwill Definition

go͝odwĭl
noun
A friendly or kindly attitude; benevolence.
Webster's New World
Cheerful consent; willingness.
Webster's New World
A good relationship, as of a business with its customers or a nation with other nations.
American Heritage
An intangible asset which takes into account the value added to a business firm as a result of patronage, reputation, etc.
Webster's New World

A favorably disposed attitude toward someone or something.

Wiktionary
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Other Word Forms of Goodwill

Noun

Singular:
goodwill
Plural:
goodwills

Origin of Goodwill

  • From Middle English *goodwille, good wille (“goodwill”), perhaps from Old English *gōdwille ("goodwill"; compare Old English gōdwillende (“well-pleased”); also Scots guidwilly, guidwillie (“displaying goodwill”)), equivalent to good +‎ will. Cognate with Scots guidwill (“goodwill”), Middle Low German gūtwille (“goodwill”), Old High German guotwilligi (“goodwill”), Old Danish godvilje (“goodwill”), Icelandic góðvilji, góðvili (“goodwill”), Icelandic góðvild (“goodness”).

    From Wiktionary

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