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assertive

Assertive describes someone who is self-confident and strong willed, though sometimes domineering or pushy. (adjective)

An example of someone who may be assertive is a car salesman.

Assertive describes something with a strong taste or smell. (adjective)

An example of a something with an assertive smell is an aged blue cheese.

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See assertive in Webster's New World College Dictionary

See assertive in American Heritage Dictionary 4

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