glamor

noun

1. Archaic a magic spell or charm
2. ☆ seemingly mysterious and elusive fascination or allure; bewitching charm
3. ☆ elegance, luxury, high fashion, etc. or their aura around a person, situation, etc.

Origin: Scot var. of grammar (with sense of gramarye), popularized by Sir Walter Scott; orig. esp. in cast the glamour, to cast an enchantment