ploy

Converse of object

• adopt: Perhaps he felt that there were too many ploys adopted by B plc for them to deserve, on balance, any relief.
• try: Well I sat back and I thought for a while, and I tried a different ploy.
• use: Asylum seekers: just a ploy used by both parties to gain the Sun / Mail reader vote.
• design: It was, of course, a desperate ploy designed to stave off collapse.
• have: I have a new ploy for getting by with minimal foreign language skills.
• attack: The trouble with new attacking ploys is that defenses seem to be able to find the solution almost instantaneously.

Adjective modifier

• cynical: Critics said the warning was a cynical ploy to boost sales.
• cunning: Perhaps it was a cunning ploy to fool would-be invaders.
• deliberate: The name is a deliberate ploy to avoid being hidden in the World Music or New Age racks of record shops.
• clever: In a clever ploy we spent a further hour cleaning the house, singing cheerfully to keep our spirits up.
• tactical: Jack Straw is merely indulging in a tactical ploy for a domestic audience.
• subtle: These are subtle ploys committed in the hope of gaining an advantage without having to resort to a full-blown illegal method.

Preposition: on

part: The tactic is a cynical ploy on the part of the FPA which must be seen for what it is.

Preposition: by

company: Are these ploys by supplement companies to sell more of their product or is there a scientific basis for these recommendations?

Noun used with modifier

• marketing: What is the correct reaction to Coca Cola's latest marketing ploy?
• propaganda: I am not anybody's propaganda ploy, well except my own.
• advertising: The April 24 Wall Street Journal ran a story about some of the newer, more aggressive advertising ploys on the Net.
• election: Yandarbiyev says he is ready to talk peace with Moscow, but not as an election ploy.
• sale: This is all a sales ploy, to persuade customers that the toys are approved by animal welfare groups.
• relation: Or is it a public relations ploy to try to rally support?