gimmick

The definition of a gimmick is something that tricks, deceives or confuses.

(noun)

An example of a gimmick is a product that works well on television but falls apart in real life.

See gimmick in Webster's New World College Dictionary

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noun

1. a secret means of controlling a gambling device
2. anything that tricks or mystifies; deceptive or secret device
1. an attention-getting device or feature, typically superficial, designed to promote the success of a product, campaign, etc.
2. any clever little gadget or ruse

Origin: < ? gimcrack

transitive verb

Informal to use gimmicks in or add gimmicks to

Related Forms:

See gimmick in American Heritage Dictionary 4

noun

a. A device employed to cheat, deceive, or trick, especially a mechanism for the secret and dishonest control of gambling apparatus.
b. An innovative or unusual mechanical contrivance; a gadget.
a. An innovative stratagem or scheme employed especially to promote a project: an advertising gimmick.
b. A significant feature that is obscured, misrepresented, or not readily evident; a catch.
A small object whose name does not come readily to mind.