An example of a gimmick is a product that works well on television but falls apart in real life.
- a secret means of controlling a gambling device
- anything that tricks or mystifies; deceptive or secret device
- an attention-getting device or feature, typically superficial, designed to promote the success of a product, campaign, etc.
- any clever little gadget or ruse
Origin of gimmickfrom uncertain or unknown; perhaps gimcrack
- a. An innovative idea or stratagem that is used to attract attention or business but has little or no intrinsic value: “Mr. Freed tried every gimmick to attract customers, once even installing a traffic light in front of the restaurant to force cars to stop” ( Sam Roberts )b. A significant feature that is obscured, misrepresented, or not readily evident; a catch: This deal seems too good to be true. What's the gimmick?
- a. A device employed to cheat, deceive, or trick, especially a mechanism for the secret and dishonest control of gambling apparatus.b. An innovative or unusual mechanical contrivance; a gadget.
- A small object whose name does not come readily to mind.
transitive verbgim·micked, gim·mick·ing, gim·micks
- To add gimmicks to; clutter with gadgets or attention-getting details. Often used with up.
- To change or affect by means of a gimmick.
Origin of gimmickOrigin unknown
(third-person singular simple present gimmicks, present participle gimmicking, simple past and past participle gimmicked)
- To rig or set up with a trick or device.
- The magician's box was gimmicked with a wire that made it appear to open on its own.