gimmick

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(gĭmˈĭk)

1. a. A device employed to cheat, deceive, or trick, especially a mechanism for the secret and dishonest control of gambling apparatus.
   b. An innovative or unusual mechanical contrivance; a gadget.
2. a. An innovative stratagem or scheme employed especially to promote a project: an advertising gimmick.
   b. A significant feature that is obscured, misrepresented, or not readily evident; a catch.
3. A small object whose name does not come readily to mind.

1. To add gimmicks to; clutter with gadgets or attention-getting details. Often used with up.
2. To change or affect by means of a gimmick.

Related Forms:

• gimˈmick·y adjective