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gimmick definition

☆ gim·mick (gim′ik)

noun

    1. a secret means of controlling a gambling device
    2. anything that tricks or mystifies; deceptive or secret device
    1. an attention-getting device or feature, typically superficial, designed to promote the success of a product, campaign, etc.
    2. any clever little gadget or ruse

Etymology: < ? gimcrack

transitive verb

Informal to use gimmicks in or add gimmicks to

Related Forms:

Webster's New World College Dictionary Copyright © 2009 by Wiley Publishing, Inc., Cleveland, Ohio.
Used by arrangement with John Wiley & Sons, Inc.

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