persuasion Hear it!

persuasion definition

per·sua·sion (pər swā′z̸hən)

noun

  1. a persuading or being persuaded
  2. power of persuading
  3. a strong belief; conviction
    1. a particular religious belief or system; religion
    2. a particular sect, party, group, etc.
  5. Informal kind, sort, sex, etc.: used jocularly

Etymology: ME < L persuasio < pp. of persuadere

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