These people are consumers.
The definition of a consumer is a person that buys goods and services.
An example of consumer is a person who purchases a new television.
a person or thing that consumes; specif., a person who buys goods or services for personal needs and not for resale
- One that consumes, especially one that acquires goods or services for direct use or ownership rather than for resale or use in production and manufacturing.
- Ecology A heterotrophic organism that ingests other organisms or organic matter in a food chain.
consumer - Computer Definition
consumer - Legal Definition
One who purchases or leases goods or services for his or her own personal, family, household, or other nonbusiness use.