- process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living person or animal
- Present participle of brand.
branding - Computer Definition
Applying a trade name to a product or service. It also refers to developing awareness of the name. Branding is always important, but in the early days of the Internet, it was a major hot topic and tactic. Companies spent a fortune attempting to gain market awareness, no matter how much money they lost. See cross promotion.