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brand Definition

brand (brand)

noun

  1. a stick that is burning or partially burned
  2. a mark burned on the skin with a hot iron, formerly used to punish and identify criminals, now used on cattle to show ownership
  3. the iron thus used
  4. a mark of disgrace; stigma
    1. an identifying mark or label on the products of a particular company; trademark
    2. the kind or make of a commodity a new brand of tea
    3. a special kind his brand of nonsense
  6. Archaic a sword

Etymology: ME < OE brand, brond, a flame, torch, sword < base of biernan, brinnan, burn

transitive verb

  1. to mark with or as with a brand
  2. to put a mark of disgrace on; stigmatize
  3. to market (products) by branding

brand Related Forms
brand′er noun
brand Synonyms

brand

n.

  1. A trademark

    brand name, make, seal, mark; see kind 2, label, name 1, trademark.

  2. A mark indicating ownership

    stigma, scar, sear, welt, cauterization, range brand, mark of the branding iron, earmark, wattle, owner's sign, owner's mark, heraldry of the range*, the rancher's coat of arms*; see also mark 1.

    Common branding terms include: circle, bar, cross, rocking, lazy, tumbling, swinging, flying, double; letters: A, J, X, etc.; numbers: 0, 1, 2, 3, etc.

  3. Types of brands include: fast, slow, dewlap, overslope, underslope, crop, half crop, upperbit, underbit, jingle-bob, wattle, earmark.

  4. A burning stick

    ember, live coal, spark, torch; see embers.

brand Synonyms

brand

v.

blaze, stamp, imprint, stigmatize; see disgrace, mark 1.

brand Usage Examples

Preposition: of

  • cigarette: The branding of low tar cigarettes, using implied health claim terms such as ' light ' or ' mild ' is completely unjustified.
  • lingerie: Figleaves Figleaves offers over 100 top brands of lingerie, hosiery, swimwear, and mens underwear.

Converse of object

  • launch: Lakeside has launched a brand new incentive scheme for coach drivers.

Adjective modifier

  • leading: Brands A high level look at the digital cameras offered by the leading brands.
  • well-known: It has been added to Nestlé 's other well-known brands.
  • global: Its turnaround in 1965 allowed it to become a global brand.
  • famous: It would appear that a famous brand of tonic water contains quinine.
  • unique: Kantara Limited was established in 1996 and has since continued to develop a unique brand of professional consultancy coupled with personal service.

Modifies a noun

  • loyalty: The concept of market leader also links closely to a clear concept of brand development and brand loyalty.
  • name: The Kings Road is full of top brand names.
  • identity: To coincide with the office move, the Trust has unveiled a new brand identity.
  • awareness: Rich media ads are also being used for brand awareness.
  • spanking: A brand spanking new, shiny, clean, sharp VIRGIN billboard was now in place.
  • positioning: Such a result is music to a marketing man's ears, reflecting as it does the success of the company's brand positioning.

Noun used with modifier

  • luxury: And the Maybach luxury car brand has been a disaster: sales are a fraction of those anticipated.
  • premium: Premium brand kitchen appliances at the very lowest prices with unparalleled levels of service.
  • fashion: Established in 1990, Pumpkin Patch is fast becoming an international fashion kidswear brand.
  • designer: Abound - Abound sell a range of top mens designer brands at great online prices at cheap / low prices.
  • tobacco: Article 6 - Branding of non-tobacco products 1. Member states shall ensure that no tobacco brand incorporates branding of a non-tobacco product.
  • clothing: Hackett, the renowned British menâs clothing brand, has unveiled an extensive redesign of its flagship store on Londonâs Sloane Street.
brand Quotes

To Walden the saxophone was, at once, his key to the world in which he found himself, and the way by which that world was rendered impotent to brand him either a failure or madman or Negro or saint.

—Holmes,John Clellon

'Why dois your brand sae drap wi' bluid, Edward, Edward, Why dois your brand sae drap wi' bluid, And why sae sad gang ye O?'

—Ballads