brander

noun

1. a stick that is burning or partially burned
2. a mark burned on the skin with a hot iron, formerly used to punish and identify criminals, now used on cattle to show ownership
3. the iron thus used
4. a mark of disgrace; stigma
5. 1. an identifying mark or label on the products of a particular company; trademark
   2. the kind or make of a commodity: a new brand of tea
   3. a special kind: his brand of nonsense
6. Archaic a sword

transitive verb

1. to mark with or as with a brand
2. to put a mark of disgrace on; stigmatize
3. to market (products) by branding