billing

(bil)

noun

  1. the listing of the actors' names on a playbill, theater marquee, etc.
  2. the order in which the names are listed

See billing in American Heritage Dictionary 4

noun
  1. The relative importance of performers as indicated by the position and type size in which their names are listed on programs, theater marquees, or advertisements: top billing.
  2. Advertising; promotion: The product needed better billing to outsell its competition.
  3. The total amount of business done in a specific period, as by an advertising agency or a law firm. Often used in the plural.

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