Market-research meaning

The gathering and evaluation of data regarding consumers' preferences for products and services.
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The study of the demands or needs of consumers in relation to particular goods or services.
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A study of a market or potential market for a company’s product. Market research is done before developing or changing a product to ensure that there is demand for the product and that the product will be distinct from similar products. Market research involves surveying current and potential customers about what types of products or services they might want. It also may involve looking at other research conducted on the demographics of a region or a group of potential customers.
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(marketing) The systematic collection and evaluation of data regarding customers' preferences for actual and potential products and services.
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Attributive form of market research.

Market-research expert.

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