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You must not only be convinced your idea will work, but must provide solid market research presenting a strong case to convince the angels why it will succeed.
The results of Philips ' market research was to show that the core target group typically disliked the unnecessary hassle created by technology.
More extensive market research was carried out to gage the reactions of consumers.
Our own market research has shown that automation and integration are critical when implementing and running a HR system.
This practical, jargon-free book gives lots of insight into techniques for successful market research.
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