Telemarketing meaning

tĕl'ə-mär'kĭ-tĭng
The use of the telephone to solicit prospective customers to sell products or services. Telemarketing dates at least to the 1970s, when AT&T promoted long distance telemarketing under the name Phone Power to promote WATS service. Under pressure from consumers and consumer groups, the United States Congress passed the Telephone Consumer Protection Act (TCPA) in 1991. The TCPA specifically mentions automatic telephone dialing systems, or auto dialers, and prerecorded messages, and includes substantial penalties for telemarketers found guilty of violating the privacy of residential, fax, and certain other categories of users. In 2003, the FCC and Federal Trade Commission (FTC) established the National Do-Not-Call Registry, which allows residential landline customers to opt out of unsolicited telemarketing calls. The Do-Not-Call Registry was extended to cellular phones in late 2004. Telemarketers must honor the opt-out, although there are exceptions for political campaigns and nonprofit organizations. The penalties for violations are substantial. See also cellular and landline.
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The business or practice of marketing goods or services by telephone.
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The practice of making unsolicited telephone calls for the purpose of selling, promotion, market research, etc.
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Selling over the telephone.
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The business of selling products or services by making unsolicited telephone calls to potential customers.

The newspaper started a telemarketing campaign to boost its subscriptions, by calling non-subscribers.

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Origin of telemarketing