Demographics meaning

dĕmə-grăfĭks, dēmə-
Demographics is defined as statistical data about the characteristics of a population, such as the age, gender and income of the people within the population.

When the census assembles data about people's ages and genders, this is an example of assembling information about demographics.

noun
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The demographic characteristics of a population, esp. as classified by age, sex, income, etc., for market research, sociological analysis, etc.
pluralNoun
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The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data.
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noun
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The characteristics of human populations and population segments, especially when used to identify consumer markets.

The demographics of the Southwest indicate a growing population of older consumers.

noun
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