Press-kit meaning

A packaged set of promotional materials, such as photographs and background information, for distribution to the press, as at a news conference or before the release of a new product.
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An assortment of publicity releases, information sheets, etc. for distribution to newspeople.
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A packaged set of promotional and news materials about a person, band or product for media to use. The kit will often include a cd or demo along with reviews, photos, and background information. The kit is distributed to media sources, such as radio stations and newspapers.
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