Demographic Definition

dĕmə-grăfĭk, dēmə-
demographical
adjective
Of or having to do with demography, demographics, or a demographic.
Webster's New World
noun
A portion of a population, especially considered as consumers.
American Heritage
Any of the classification factors or characteristics used in demography, as a certain age range.
Webster's New World

A group of people falling within a particular demographic or set of demographics.

Webster's New World
(The addition of quotations indicative of this usage is being sought): An individual person's characteristic, encoded for the purposes of statistical analysis.
Wiktionary
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demographic