An assessment of whether a company can make money or whether an idea is likely to be lucrative is an example of an assessment of the profitability of the company or idea.
"profitability." YourDictionary, n.d. Web. 10 November 2018. <https://www.yourdictionary.com/profitability>.
profitability. (n.d.). Retrieved November 10th, 2018, from https://www.yourdictionary.com/profitability
From profitable + -ity
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