An assessment of whether a company can make money or whether an idea is likely to be lucrative is an example of an assessment of the profitability of the company or idea.
"profitability." YourDictionary, n.d. Web. 20 March 2019. <https://www.yourdictionary.com/profitability>.
profitability. (n.d.). Retrieved March 20th, 2019, from https://www.yourdictionary.com/profitability
From profitable + -ity
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