- The property of being lucrative.
- The lucrativeness of the business was unquestionable, but it was unethical to make money that way.
lucrative + -ness
Variant of lucrative
producing wealth or profit; profitable; remunerative: a lucrative investment
Origin of lucrativeMiddle English lucratif ; from Classical Latin lucrativus ; from past participle of lucrari, to gain ; from lucrum: see lucre