naiveté

Naivete is a lack of knowledge or sophistication.

(noun)

An example of a person's naivete is when she falls for an obvious trick or prank.

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See naiveté in American Heritage Dictionary 4

or na·ïve·té

noun
  1. The state or quality of being inexperienced or unsophisticated, especially in being artless, credulous, or uncritical.
  2. An artless, credulous, or uncritical statement or act.

Origin:

Origin: French naïveté

Origin: , from Old French naivete, native disposition

Origin: , from naif, artless; see naive

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