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generic
Generic means a product without a brand name. (noun)
An example of a generic is the can of soup with a brand issued by the grocery store.
Generic means something without a brand name. (adjective)
An example of generic is the type of soap with a store's label that says "soap," but without a brand name.
Generic means something doesn’t have any distinct qualities. (adjective)
An example of generic is a general business plan that doesn't have any distinctive details.
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See generic in Webster's New World College Dictionary
See generic in American Heritage Dictionary 4
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