An example of flack is to hand out fliers for a club.
An example of a flack is a person who makes sure a celebrity stays in the public eye.
Flacking for a movie studio.
Authors who tour the country flacking their books.
Other Word Forms
Origin of flack
- Perhaps after Gene Flack a movie press agent in the 1920s and 1930s
From American Heritage Dictionary of the English Language, 5th Edition
- From Middle English flacken (“to palpitate, flutter”), akin to Middle Dutch vlacken (“to flicker, flash, sparkle”), Danish flakke (“to wander”), Swedish flacka (“to rove, rove about, ramble”), Icelandic flakka (“to move”). Compare also Icelandic flaka (“to flap, hang loose”), Swedish flaxa (“to flap, flutter”).
- Variant of flak.