word of mouth

Converse of object

• find: There are new names, tho, hoping to find the relatively quick, word-of-mouth driven success that Google has had.
• hit: Nicole and Martin have quickly become a word-of-mouth hit with their delightful old-fashioned theater.
• become: The band's gigs became word-of-mouth local events, with every show subject to a strict theme.
• drive: There are new names, tho, hoping to find the relatively quick, word-of-mouth driven success that Google has had.
• generate: How to cut through the hype in order to generate valuable word-of-mouth online.

Adjective modifier

• positive: It encourages service improvements, return custom, positive word-of-mouth and driving up profits.
• quick: There are new names, tho, hoping to find the relatively quick, word-of-mouth driven success that Google has had.
• bad: I'm not sure whether marketing presumed their names would carry the film alone or bad word-of-mouth scuppered their release plans.

Modifies a noun

• recommendation: I'd had several word-of-mouth recommendations from friends, which is apparently how it usually happens.
• referral: Both lead to lower customer satisfaction, lack of repeat business and a low word-of-mouth referral rate.
• marketing: Successful word-of-mouth marketing means that everyone in the know can't wait to spread the word about your business.
• advertising: The Collective is trying word-of-mouth advertising to collect more footage.
• success: The book was a classic word-of-mouth cult success which, Sue says, appeals to her'subliminal sense' .
• communication: This kind of culture is primarily an oral one - it is passed on and formed largely by intimate word-of-mouth communication.