The American Heritage® Dictionary of the English Language, 4th edition Copyright © 2010 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
Promotion, including advertising and publicity, of oneself effected by oneself: A television talk show is an excellent vehicle for self-promotion.
- selfˌ-pro·motˈer noun