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The fifth Apprentice has barely been hired and already The Donald has signed up for another year of blatant product placement and shameless self promotion.
It takes blatant self-promotion to earn any money writing poetry.
Advertising consists mostly of self-promotion, although some partner ads exist as well.
And this morning it is giving itself a massive pat on the back with a truly obscene bit of self-promotion.
There's a fine but definitive line between being a braggadocio and healthy self-promotion.