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An example of something unassuming is a friendly small town.
His wide influence was due to his high character and unassuming earnestness.
His unassuming manner gave no hint of his vast knowledge of music.
From the outside, The Blue Lagoon looks pretty unassuming.
The restaurant's strip mall location is unassuming, but the interior is neat and cozy, with friendly service.
If you have not heard of him before, it 's because he is quite unassuming and has not pushed himself forward.