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Spend a little extra to get a coordinating ribbon or typeface in brown.
Even better is the fact that the fonts all have little illustrations of lettering for each one, usually the name of the font in that typeface.
Country Pride Celebration from Party Invitations and Kamyra in Print has the image of a young boy with flag in pocket and raised typeface.
You could try using color or even choose a typeface that reflects the nature of your business.
The most widely used serif typeface is Times Roman or Times New Roman.