An example of a tie-up is a traffic jam on a highway.
The tie up with Coca Cola worth some £ 50m over three years was to help the Football League become more marketable.
The move follows Disney 's highly successful tie-up with iTunes in October.
The problem is getting each horse, trainer, jockey stat to tie up with the relevant info from the card.
Its target market will be mainly university towns and Grant said the tie-up effectively triples the size of his operation.