Gee-up definitions

(directed at a horse) Move on!, go faster!
interjection
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(slang) To encourage.
verb
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(slang) To excite in order to try to achieve a desired result.

"US fund manager Eric Knight has a fearful reputation as a shareholder activist, geeing up underperforming managements at Royal Dutch Shell and Suez." – HSBC: activist pounces, The Week, 15 September 2007, 631, 43.

verb
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