Advertorial meaning

ădvər-tôrē-əl
An advertisement promoting the interests or opinions of a corporate sponsor, often presented in such a way as to resemble an editorial.
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An advertisement, as in a magazine, produced so as to resemble an article or editorial.
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(ADVERtisement ediTORIAL) A printed or online ad that reads like an editorial but is touting a specific product or service. Advertorials are paid for by the vendor. Depending on how it is written, it can appear as a strong opinion piece or obviously be an ad. Sometimes, people have to read between the lines.
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An advertisement written in the form of an objective editorial, presented in a printed publication, and usually designed to look like a legitimate and independent news article.
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Advertisement

Origin of advertorial

  • adver(tisement) (edi)torial

    From American Heritage Dictionary of the English Language, 5th Edition

  • Blend of advertisement and editorial, 1946.

    From Wiktionary