upscale

(up′skāl′)

☆

adjective

designating, of, or for people who are relatively affluent, educated, stylish, etc.

transitive verb upscaled, upscaling

to convert or transform so as to make suitable for such people: a used clothing store upscaled to a boutique

See upscale in American Heritage Dictionary 4

adjective

Of, intended for, or relating to high-income consumers: an upscale neighborhood; upscale fashions.

transitive verb also (ŭp-skālˈ) up·scaled, up·scal·ing, up·scales

To raise to a higher level; upgrade.
To redesign or market for higher-income consumers: “the upscaling of TV dinners [to] savory, low-calorie entrées” (Bernice Kanner).

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